Who We Are

In 2007, physiologist Ellen Latham brought together science and fitness in a revolutionary way. She called it the Orange Effect and started a U.S. studio to prove it.

Orangetheory is a science-backed, technology-tracked, coach-inspired group workout designed to produce results from the inside out. The hardest part of our workouts is showing up - we make it simple for you to push yourself, be your personal best and give you more.

Today OTF has taken the world by storm to become one of the most well-known fitness franchises on the planet. We’re spread across more than 1,500 studios in 25 countries across the globe.

We attract Master Franchisees and Area Developers with a range of skills from leadership, to retail and operations, to sales and finance. They’re all passionate about innovation, driven to bring the latest fitness trends to their market, and excited by a business opportunity with exceptional personal and potential financial reward.

The OTF International Opportunity

There are essentially two business opportunities available to potential investors: Master Franchising and Sub-Franchising.
Master Franchising/Area Developer
OTF is looking for candidates with solid proven business experience, strong knowledge of the target market, and financial back-up to promote the long-term development vision as well as develop and manage the studio network in the assigned territory. Please apply here.
In markets where OTF is already operating, the Master Franchisee may recruit partners to open studios, based on their most appropriate local development strategy. Please apply here.
The OTF International Opportunity

Studio Overview

Inside Our Studio

Studio Requirements

[250 - 350 m2 / 2,690 - 3,765 ft2]
Above average net income areas
Min. finished floor to ceiling height of [3 meters / 10 feet]
Ground floor frontage
Good access to parking
Good visibility / Good walk-by traffic

What is Orangetheory?

Learn More


Master Franchisee / Area Developer
  • Companies / groups / investors with solid entrepreneur experience
  • Proven experience in directly operating and developing multi-unit networks in retail industry, whether services or products
  • Long term vision. Desire to develop a whole region / market to its fullest potential and commit to a multi-year area development schedule (15-100 units depending on size of the area covered)
  • Master Franchisee candidates should be willing and able to directly invest in and operate a significant number of the studios themselves (at least 20% of potential units)
  • Willing to dedicate a full-time team to the Orangetheory Fitness project
  • Experience in recruiting, running and motivating salesforce teams
  • Estimated Initial Investment per studio: $451,000 – $1.5 Million
  • Master Franchise Liquid Capital Needed: $4 million

Find Out More

Learn more about Orangetheory Fitness Master Franchising, Area Development and franchise opportunities.
Apply Now
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