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A Franchise to Change Lives. Including Yours.

At Orangetheory Fitness, we set both our members and franchise partners up for success. Our workout is scientifically proven to produce results, and our tried-and-true development track record is evidence of an effective franchise formula. With nearly one million members and over 1,500 locations around the globe, we’re just getting started in our mission to bring More Life to more people.

We're rapidly growing across Canada with licenses available in select markets. If you feel your area needs a studio, or are interested in joining our network, please reach out to discuss opportunities further. Thank you for your continued interest in our brand, and we look forward to hearing from you.

Why Our Franchise Stands Out.

  • Unique concept combines fitness and technology
  • Small studios designed for large groups
  • 1,500+ studios open in 25 countries
  • 115+ locations across Canada
  • Comprehensive corporate training & support includes: real estate, operations, marketing, sales, fitness, equipment, technology, training, construction & design

Franchising Candidate Requirements

Only serious candidates interested in becoming a stakeholder in a strong, rapidly expanding, premium fitness brand. Must be able to provide required capital, and dedicated studio management support, while following an ever-evolving cutting-edge system:

  • Invidual or group investors with solid entrepreneur experience
  • Owner/Operator, engage with your team daily – helping to drive the business and building community in your studio – NO ABSENTEE OWNERSHIP
  • Access to liquid capital to invest in the growth of your business

Franchise Owner Inquiry Roadmap

  • After submitting a lead form, an introductory call will be scheduled to guide you through the essential information needed for your due diligence with the brand and address any initial questions. Following the call, you will be sent our Welcome Package, which consists of our Franchise Disclosure Document (FDD) and supplementary resources to facilitate your research. In addition, you will receive a list of webinars to attend during your due diligence process. Your dedicated Franchise Development Manager will arrange a follow-up call one week after the initial discussion to conduct a thorough review of the Franchise Disclosure Document (FDD).

  • At this stage, you will have gained a fundamental understanding of the brand and are ready for next steps. Next steps involve continuous review of the Franchise Disclosure Document (FDD), addressing questions that arise during early due diligence, exploring financing options, and examining the business structure. Furthermore, you will receive a Franchise Application to complete and return, which will offer us valuable insights into your franchising objectives and aid us in determining the appropriate next steps for your journey.

  • We are seeking caring, outgoing, and motivated individuals driven by results and possessing a growth mindset for our Orangetheory franchise. Successful franchisees are eager to work in the business or can delegate full autonomy to a trusted Studio Manager. It is crucial to have a solid understanding and commitment to the necessary factors that contribute to a studio's success, including time, financial investments, and daily operations.

    Previous experience as an Orangetheory Fitness Member or employee is not required. Particularly for those with fitness industry or business experience, attending a few classes, especially during an OTF event like Hell Week, DRI TRI, or Mayhem, will quickly spark a passion for the brand, workouts, and community. After completing a class - It all falls into place quickly!

    To assist you in preparing for your upcoming Operations Interview, we will supply a Business Plan Template that lays out the crucial components of a successful franchise.

  • We use advanced software that enables us to map out each market and demonstrate its viability for an Orangetheory Fitness location. Utilizing various filters, we can illustrate the factors contributing to a market's success and provide you with comprehensive reports to facilitate your market research. These tools also serve as valuable resources in assisting you in selecting the ideal real estate for your studio.

  • The Operations Interview will be conducted with Orangetheory Fitness Canada (OTFC) President, Blake MacDonald, and Director of Studio Performance, Charly Vives. Once you complete the interview, your application will be assessed, and if approved, you will move forward in the franchise process.

  • Upon reaching the final step, the franchise will be awarded. This stage involves conducting background checks, paying the initial franchise fee, and executing the Franchise Agreement. After completing these steps, the new franchisee will receive a Welcome Letter, signifying the beginning of their exciting journey with the brand.

Due Diligence

  • During the due diligence phase, it is crucial to conduct thorough brand research, ensuring you have a comprehensive understanding of Orangetheory's franchising system. This knowledge will instill confidence in your decision to determine if this is the right opportunity for you. Our dedicated team is available to address any questions you may have. We encourage you to network by dedicating time to connect with existing franchisees, asking about their experiences with the brand, operational matters, and corporate support. Additionally, to gain a deeper insight into the brand's offerings, we recommend taking a class at one of our locations.

  • The Validation Webinar serves as a platform for prospective franchisees to hear from existing Orangetheory Fitness owners about their personal journeys in becoming part of the franchise. During the call, you will gain insight into various topics, such as their decision-making process, why they chose Orangetheory over other franchise opportunities, the positive impact they have observed on their members and community, and the ongoing support they receive from the franchisor. The opportunity to engage with a real owner/operator is instrumental in determining if this franchise opportunity aligns with your goals. These Validation Webinars are held on a monthly basis.

  • The objective of this webinar is to introduce you to the Development Team at Orangetheory Fitness Canada, presenting the support structure that will be provided to you throughout your development stage in the order it will be offered. Each team member will deliver a high-level overview of the assistance they will provide, and a Q&A session will follow, enabling you to address any questions may encounter during your due diligence process. These Meet the Team Webinars are held on a monthly basis.

  • Ellen Latham  Creater and Co-founder of Orangetheory Fitness

Who We Are

In 2007, physiologist Ellen Latham brought together science and fitness in a revolutionary way. She called it the Orange Effect and started her own fitness studio to prove it.


Orangetheory is a science-backed, technology-tracked, coach-inspired group workout designed to produce results from the inside out. The hardest part of our workouts is showing up - we make it simple for you to push yourself, be your personal best and give you more.


Today OTF has taken the world by storm to become one of the most well-known fitness franchises on the planet. We’re spread across more than 1,500 studios in 25 countries across the globe.


We attract Master & Local Franchisees with a range of skills from leadership, to retail and operations, to sales and finance. They’re all passionate about innovation, driven to bring the latest fitness trends to their market, and excited by a business opportunity with exceptional personal and potential financial reward.

In The News

100th studio makes Orangetheory Fitness Canada's fastest growing fitness brand

Seven years after their 2012 arrival, Orangetheory Fitness has opened the country's 100th location in Canada in Vancouver, British Columbia. Located at 3055 West Broadway, OTF West Broadway is the 9th location to be opened by former Vancouver Canucks star Trevor Linden and his ownership group. The opening of this location has made Canada the first country outside of the United States to open 100 studios under the brand, and the first fitness studio chain to do so in Canada. 

Virtual is here to stay: Canadian gyms to maintain, expand online offerings as facilities reopen

As gym facilities across the country begin to reopen with new restrictions, some Canadian franchises say they intend to maintain the online offerings they launched due to the pandemic closures.

Orangetheory Fitness Raises More Than $4 Million to Find a Cure for ALS

For the second time in two years, Orangetheory Fitness, one of the world's fastest-growing fitness franchise brands, has raised record-breaking dollars to change the future for amyotrophic lateral sclerosis (ALS).
In just three weeks, the company's 875 studios in the United States and Canada raised $4,010,818 for Augie's Quest, a foundation dedicated to finding a cure for ALS. The donation, presented in San Diego, Calif., on Friday, was the largest single-year donation in the foundation's 13-year history.  

Find Out More.

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